Email Marketing is the process of targeting your audience and customers through bulk emailing. It helps businesses to boost conversions and revenue by converting prospects into customers. Email marketing is one of the highly effective digital marketing techniques of sending bulk emails to potential prospects and customers and even converts first time buyers into regular customers.
- 7 Billion Email users are there in the world
- Number of projected Email users by 2021 is estimated at 4.1 Billion
- Email’s average ROI as compared to 7% for Direct mail is 28.5%
Email is 40X more effective at acquiring new customers than the social media platforms.