Google is one of the world’s most popular databases for Internet search. There are nearly 4 billion people who actively use Google to search and find a website or business. As the Internet and Google have become revolutionary, businesses have shifted their offline marketing tactics to online, with digital marketing becoming a hugely important aspect of every business these days. Much of digital marketing focuses solely on Google and optimizing the search engine optimization (SEO) of a brand’s website to appear on the first page of Google and other popular search engines like Bing.
In 2014, Google launched its free tool, Google My Business, to help businesses grow their presence on Google and give brands around the world the ability to appear at the top of their page for specific searches. If you haven’t set up your Google My Business listing yet, we’re here to help! Here’s our guide to Google My Business and how to start creating your profile.
What is Google My Business (GMB)?
Google My Business is a completely free tool that allows businesses to create a listing that can include their business details such as hours of operation, location, photos and updates, reviews, and a phone number.
The main purpose of GMB is to help a business get shown to the most relevant customers on Google, either by someone searching for the business name or the business location.
GMB was introduced to make life easier for search users. Searchers can now find all company details in one place at the top of the Google search page, so they don’t have to waste time searching a website or social media page for important company information.
Of course, this only applies if the company has created a Google My Business account! GMB has also contributed to the increase in location-based searches; A GMB listing captures the physical location of a business (if it has one) and stores it on Google Maps, so the listing not only appears to people searching for relevant inquiries in the same area, but also gives searchers easy information about the company.
Why Use Google My Business?
When it comes to local SEO in Ireland, using Google Places is key to improving your visibility. A Google business listing will do wonders for you and literally put you on the map. The right Google My Business information will not only help your SEO, but if done right, it can also increase your daily traffic.
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